Magazine article Marketing

Marketing Mole: We'll Call You - Green & Black's

Magazine article Marketing

Marketing Mole: We'll Call You - Green & Black's

Article excerpt

It's a little-known fact, but Moles love chocolate, so when we read that Green & Black's was on the lookout for a chocolate taster, we wanted to know more.

Green & Black's: Can I help?

Mktg: I was wondering whether you could give me more information about the Willie Wonka-style chocolate-tasting job at Green & Black's. Does it exist?

G&B: Yes it does. I have been referring people who are interested to the Green & Black's website. There is a full job description there.

Mktg: I don't have access to a computer at the moment. Is there someone who can explain the job to me over the phone?

G&B: Not at the moment. But if I can take some details, I can get someone to call you back.

Mktg: (Gives Green & Black's a phone number.) Is it a full-time job? Can anybody apply for the position of tasting chocolate?

G&B: Well, there is a bit more to it than that, to be honest. …

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