Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Sally Sidani, Vice-President European Marketing, Remington and Russell Hobbs

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Sally Sidani, Vice-President European Marketing, Remington and Russell Hobbs

Article excerpt

- The first link is to a YouTube video of Sally Sidani.

- The second link is to Sidani's LinkedIn page.

- The third pushes to an article about Remington on www.marketinguk.co.uk.

- The fourth link is to Sidani's profile on www.123people.co.uk.

- The final link is to a story on www.campaignlive.co.uk about Albion winning the Remington account.

Verdict: Sidani has a varied profile. The YouTube video is a good link, as it is different. It shows that Remington cares about its workers and has a good team ethic. Her LinkedIn profile is up to date, although it could be more detailed.

Action: Sidani should try to boost her coverage in the marketing press, to give her a wider range of links and broader audience. To interact on a more personal basis, she could consider starting a Twitter feed.

YouTube: Sally Sidani, managing director Remington, talking

5 min - 17 Feb 2009 Call of the Wild were given the challenge to create a team building event that brought the launch team from Remington together in an ...

www.youtube.com/watch?v=c1j2VnaDZJY - more videos

Sally Sidani - United Kingdom - LinkedIn

London, United Kingdom - experience in European sales, marketing and NPD. View Sally Sidani's (United Kingdom) professional profile on LinkedIn . …

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