Magazine article Management Today

Green Business Awards 2010: Green Champions (Customers) - Winner Avery Office Products

Magazine article Management Today

Green Business Awards 2010: Green Champions (Customers) - Winner Avery Office Products

Article excerpt

Many of us spend most of our working lives in an office, so cutting down on the paper and other products we use there is a major way we can do something positive for the environment.

One company which believes everyone can do their bit is Avery Office Products. As well as reducing its own impacts, the firm has taken an industry leadership position, campaigning with evangelical zeal for office workers to think about green issues and take action.

Avery, established in 1935, is one of the world's leading manufacturers of self-adhesive labels and paper products for laser and inkjet printers, and also supplies a range of other products for commercial and consumer markets.

In March 2009 the company launched Green Office Week, an initiative designed to get office workers around the country to take practical steps to help the environment. Before the launch, Avery commissioned research from YouGov which found that office workers wanted to work in a more environmentally friendly way, but were hampered by a lack of empowerment, practical guidance and resources.

So the strategy for the campaign was to offer practical advice and realistic guidance on the small things we can all do to make a difference at work. One of the key components of the campaign was sponsorship of a Green Office for Dummies guide.

Some 25,000 copies were printed and distributed to commuters at London railway stations as well as through the five main office product retailers - uniting the office products industry in support.

Avery also distributed an 'eco-button' which shuts down a computer screen when clicked, allowing users to monitor the impact of their own behaviour. …

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