Magazine article Newsweek International

Forging Ahead with the Green Revolution

Magazine article Newsweek International

Forging Ahead with the Green Revolution

Article excerpt

Byline: R. M. Schneiderman

Last year's climate-change accords ended without a binding resolution--yet the green revolution is moving forward as countries and companies look for ways to reduce energy costs and create jobs. One such firm: Siemens AG, the German engineering giant. Its chief executive, Peter Loscher, spoke with NEWSWEEK's R. M. Schneiderman about the future of green technology. Excerpts:

What must happen to get climate change back at the top of the global agenda? Despite the lack of global agreements, the green revolution has already begun and there's no turning back. We have already witnessed paradigm shifts in many major countries, and governments around the globe are, in fact, investing heavily in green products. Why is this happening? Because with producing energy in a very efficient way, you save a lot of money. So it primarily makes sense from a business perspective. Politicians only have to provide the right framework.

Who will be the main consumers of green technology in the future? Green investments are becoming more and more important for cities, which are having to look for sustainable solutions. Although cities cover only 1 percent of our planet's surface, they consume 75 percent of our available energy and emit around 80 percent of all harmful greenhouse gases. By 2050 roughly 70 percent of the world's population will live in urban centers, and urban economic output and energy requirements will soar. Cities will, as a result, invest massively in modernizing and expanding their infrastructures and will depend increasingly on sustainable and ecofriendly solutions in order to reach their own climate goals and those of their respective country. …

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