Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - John Thomson, Marketing Director, Toyota GB

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - John Thomson, Marketing Director, Toyota GB

Article excerpt

- The first, second and fourth links are to stories about Thomson's appointment.

- The third is to a press release on Toyota's website.

- The fifth link is to a Marketing story from May about a new Toyota ad campaign.

Verdict This is a good online profile. Thomson is featured in a range of marketing titles as well as on automotive trade websites and his own company's site. However, much of the content linked to is related to his appointment in 2009.

Action To push more current news up the ranking, Thomson should look to comment on industry stories or aim to get more coverage of Toyota in the marketing press. To provide more up-to-date news from the marque, he could consider starting a Twitter account.

Toyota GB drafts new marketing director/News/Marketing Week

14 Jul 2009 Toyota Great Britain has appointed John Thomson to the role of marketing director.

Toyota GB drafts new marketing director ...

www.marketingweek.co.uk/.../toyota-gb .../3002373.article - Cached - Similar

John Thomson Appointed Marketing Director For Toyota

15 Jul 2009 ...

John Thomson has been appointed Marketing Director for Toyota (GB) PLC, taking over from Mark Hall who left to take up a position in Toyota . …

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