Magazine article Marketing

What It's Really like Inside: Pendragon

Magazine article Marketing

What It's Really like Inside: Pendragon

Article excerpt

- Describe the marketing team in three words.

Driven, enthusiastic, innovative.

- What is the main marketing challenge you face?

Liaising with our manufacturing partners on collaborative campaigns so that we can both get the most out of them.

- How do you come up with marketing ideas?

Many of our ideas come from the obvious - looking at trends and innovations and working out how they can fit in with our marketing plan But we also have creative away-days, where we can all get together, do some thinking and have some fun. Looking at, and learning from, other retail sectors is often a good way of generating fresh ideas.

- What brands do you run?

Our brands include Stratstone, Evans Halshaw, Quicks and Chatfields. Our dealerships sell a huge variety of cars, from Ford and Vauxhall to Maserati and Harley-Davidson.

- Is there a dress code?

It's fairly formal.

- What are the hours like?

Long but fun.

- Does the marketing team socialise outside of work?

Yes, a lot. …

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