Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Niketown reopens

Nike has reopened its Niketown London retail outlet, which is now the sportswear brand's biggest store in the world. The store opening was attended by a host of sports celebrities, such as nine-time Olympic Gold medallist Carl Lewis and marathon runner Paula Radcliffe. It features a two-floor NIKEiD studio in which consumers can personalise and design their own Nike merchandise. Niketown London first opened in 1999.

- Birds Eye seals it up

Birds Eye has launched a pounds 500,000 marketing campaign to support the introduction of resealable bags for peas. The zip-lock packaging is available on family packs of Birds Eye Field Fresh Garden Peas and Field Fresh Petits Pois.

- Coke's Christmas ads

Coca-Cola is reprising its 'Holidays are coming' theme for its Christmas TV drive. Toward the end of the festive period, a fresh execution, called 'Snow globe', will be aired. The soft-drinks brand will also launch an on-pack promotion with Xbox Kinect, and will be sending the Christmas truck used in the ad spots on a tour of the UK.

- VisitBritain in web tie

UK tourism promotional body VisitBritain and digital agency Betapond are to launch a campaign on the Facebook Places location-based platform. The project involves the creation of a leader board of the most popular attractions in the UK ranked by the number of check-ins on Facebook Places. It allows consumers to see which attractions are most popular among their friends.

- DoH in cancer work

The Department of Health has appointed M&C Saatchi to handle an ad campaign to drive awareness of cancer.

The agency won the business following a pitch against MCBD and VCCP. It will now be responsible for devising a campaign in January that aims to make more people alert to the early signs of the illness.

- T-Mobile pounds 5 offer

T-Mobile has added a tie-in to its 'Night In' initiative under its 'Five things of your choice for pounds 5' promotional offer. In conjunction with Blockbuster, T-Mobile is offering two films - or a movie and a video game - with a bottle of cola, popcorn and sweets for pounds 5 Separately, T-Mobile customers can now get a 50% discount on 24-hour singalong sessions from internet karaoke provider Lucky Voice, with the first 24-hour singalong offered free.

- Sky in Ashes push

Sky Sports is to launch a campaign to support its coverage of the forthcoming Ashes cricket series, which will promote the depth and breadth of its coverage across TV, mobile and online.

The print and outdoor campaign, created by ad agency Brothers and Sisters, kicks off this weekend. It features the Sky commentators and former cricket players Ian Botham, David Gower, Shane Warne, Nasser Hussain and David Lloyd.

- Innocent's recipe

Innocent Drinks has partnered social movement We Are What We Do, the group behind fashion designer Anya Hindmarch's 'I'm not a plastic bag', to launch a limited-edition smoothie. The product will be used to help promote Innocent's 'Great recipe archive' campaign. The label of the 'Peaches and passion fruits' smoothie will drive consumers to the online archive, where they can upload and share their favourite food recipes.

- Legion website push

The Royal British Legion has launched a website to help people remember the military dead all year round. …

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