Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - David James, Marketing Director, Consumer, BT Retail

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - David James, Marketing Director, Consumer, BT Retail

Article excerpt

- The first and second links are to stories about James' appointment.

- The third is to BT's business site, where there is a quote from a different David James.

- Link four is to a story on BT's website about the crowdsourcing of the next 'Adam and Jane' ad.

- The final link is to the LinkedIn profile of a different David James.

Verdict James does not have a strong online profile. However, that is, in part, due to his very popular name. When one includes 'BT' in the search term, the first two results give him good links, as does his quote on the Adam and Jane ad story.

Action James has to generate high-quality links to stand out. This means working to increase his press presence. He should aim to be quoted in stories about BT and ensure that he is quoted in any relevant articles on the company's website.

BT names David James as marketing chief/News/Marketing Week

27 Aug 2010 ...

BT has confirmed David James in the role of marketing director, consumer.

www.marketingweek.co.uk/ ... it/bt ... david-james .../3017562.article - Cached

BT Retail appoints David James to marketing director role ...

27 Aug 2010 ...

BT Retail appoints David James to marketing director role marketing news. Read BT Retail appoints David James to marketing director role and . …

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