Magazine article Marketing

Marketing Mole: We'll Call You - Manchester United FC

Magazine article Marketing

Marketing Mole: We'll Call You - Manchester United FC

Article excerpt

Moles are loyal creatures with long memories, so we were thrilled to learn that former sponsor Sharp was returning to Old Trafford. Did anyone tell the club?

Manchester United: Manchester United, can I help you?

Mktg: Hello, I am trying to get hold of the new Manchester United strip, which I believe is now being sponsored by Sharp.

Man U: Sorry, I don't know anything about this. The current strip is sponsored by AON. Sharp used to sponsor the team years ago.

Mktg: Right, well I have definitely been informed that Sharp is to sponsor one of its strips. Could it be the away kit?

Man U: No. The only strips that we stock in the store are the home and away kit, and both are sponsored by AON.

Mktg: So you definitely don't know anything about Sharp?

Man U: No, AON are the current sponsor and before that it was Vodafone and AIG. I think you are going down the wrong path with Sharp.

Mktg: Perhaps you are right. Is there not another Man United club, the ones with the yellow and green scarves - have you heard about them? …

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