Magazine article Communication World

Survey Finds E-Mail, Intranet to Be Top Communication Methods

Magazine article Communication World

Survey Finds E-Mail, Intranet to Be Top Communication Methods

Article excerpt

E-mail and intranets are the top communication methods used to engage employees and increase productivity, according to a survey conducted recently by the IABC Research Foundation and Buck Consultants. The survey also found that social media tools are gaining popularity, with roughly 45 percent of respondents indicating that they communicate through Facebook, Twitter and instant messaging.

This is the second employee engagement survey conducted by the IABC Research Foundation and Buck Consultants to determine how organizations are communicating with employees to keep them engaged and productive. Nearly 900 communication professionals participated this year, representing a broad industry and geographic base.

Other highlights of the survey include:

* Social media use: Most top executives do not use internal (60 percent) or external (62 percent) social media. Less than half of the organizations surveyed have policies in place to address employee use of internal and external social media. Approximately half of the organizations surveyed do not measure the effectiveness of internal and external social media.

* Goals for engaging employees: Increasing productivity (66 percent) and retaining top talent (65 percent) are the most important goals employers cite to keep employees engaged. …

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