Magazine article Marketing

Google to Show Twitter Ads in Real-Time Search

Magazine article Marketing

Google to Show Twitter Ads in Real-Time Search

Article excerpt

Google set to introduce 'Promoted Tweets' ads in 'Updates' search results in UK.

Google has begun displaying Twitter's 'Promoted Tweets' in its real-time search - the first time the internet giant has featured ads from another network in its listings.

The innovation, which launched in the US this month, is likely to be replicated in the UK when Twitter launches its advertising platform here next year.

Promoted Tweets allow brands to pay to insert ads in Twitter search results. Similar to Google's AdWords, the tweets appear at the top of search pages with a 'promoted' label.

Tweets already show in Google searches. Now, however, Promoted Tweets will start to appear in Google's real-time 'Updates' search service in the US, where ads from brands such as Starbucks, AT&T and Verizon currently appear in a shaded box labelled 'Ads by Twitter'.

A spokeswoman for Google said: 'Twitter is pioneering advertising against short-form content, so it was a natural starting place for us.' She added that Google is open to exploring other advertising models and systems.

It is understood that Google and Twitter will share the revenue generated from Promoted Tweets on the former's network. …

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