Magazine article Folio: the Magazine for Magazine Management

Source Interlink Takes on Massive Digitization Project: Archive of More Than 6 Million Magazine Photos Dates Back over Several Decades

Magazine article Folio: the Magazine for Magazine Management

Source Interlink Takes on Massive Digitization Project: Archive of More Than 6 Million Magazine Photos Dates Back over Several Decades

Article excerpt

IT'S A PROJECT THAT TRACES its roots to more than a decade ago, when the ideal to transform its printed images and negatives to digital formats began. Now, Source Interlink Media is beginning to actually digitize its archive of photos from numerous titles over the decades--spanning several publishing companies and their acquisitions.

"Digitizing this archive is like preserving a piece of true history--especially in the automotive arena," says Source Interlink business development senior vice president Jacqueline Blum. "Many of the photos/ negatives in this archive are unique, one-of-a-kind shots that do not exist elsewhere. As time marches on, the ability to keep these images in pristine condition so that they can be used in the future is challenging at best, unless we take advantage of what technology has to offer us now."

Blum says the archive is made up of various types of images with the bulk composed of film shot in 120 various formats--with many in 6x6 configuration as well as 6x9 aspect ratio for event photos. The archive also consists of more than 10,000 black and white 4x5 negatives.

Source is working to determine how many images in its archive are worth digitizing. "The archive contains imagery from many of the Petersen automotive titles, but the bulk are from Hot Rod and Motor Trend," says Blum. "There are some images that pre-date the publications in the 1940s. In 1955, the indexing of an ever-growing image bank began and continues today. …

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