Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - John Allert, Group Head of Brand, McLaren

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - John Allert, Group Head of Brand, McLaren

Article excerpt

- The first link is to a story about Allert being appointed to his current role.

- The second is to a precis of a lunch talk he gave in 2009.

- The third reference is to a book on Amazon for which Allert provided a quote.

- The fourth is another piece about his appointment.

- The final link pushes to a piece on the McLaren site, in which Allert is quoted.

Verdict: Allert has a diverse online profile. His dust-jacket quote as featured on Amazon stands out and marks him as an opinion-former in the marketing community. He could do with some more exposure in the marketing trade press, however.

Action Allert should expand his online presence by using the advice he gave at 'Fig Lunch' to gain more coverage in the marketing press and beyond. He could also use Twitter or Foursquare to document his travels and adventures with F1.

Interbrand chief goes to McLaren - News - Marketing Week

21 Feb 2007 ...

Interbrand UK chief executive John Allert is leaving the agency to take up a newly created role at British Formula 1 group McLaren .. www.marketingweek.co.uk/news/mclaren/2055101.article - Cached - similar

Fig Lunch

Allert pops the hood on McLaren. Undercover graphic designer and head of brand at McLaren Racing, John Allert speaks to Figs of life in the last lane. …

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