Magazine article Communication World

Working for Positive Change: For This Communicator, Achieving Success Means Helping Others Reach Their Potential

Magazine article Communication World

Working for Positive Change: For This Communicator, Achieving Success Means Helping Others Reach Their Potential

Article excerpt

In this issue we hear from Ritzi Villarico Ronquillo, APR, PR officer and head of advertising and special events for Manila Electric Company (Meralco) in Pasig City, Philippines.

What historical figure do you most identify with and why?

Corazon "Cory" Aquino, who became the first female president of the Philippines after the peaceful EDSA People Power Movement in February 1986. She was a homemaker who reluctantly took over the role of opposition leader, was able to unite the political opposition in the process, and made a brave stand against the odds, against a regime that had imposed martial law. She continues to represent a strong and grounded woman who spoke kindly, simply and humbly, without the affectations of power. She stood her ground amidst the explosion of ideas that came after the EDSA movement, opinions and ideologies that had been pent up for some time. She remained a steadying and reassuring presence in spite of a succession of coup attempts. She refused another term as president and ensured the transition to a new president who led the Philippines into an era when it became ah emerging tiger economy of Asia.

Which word or phrase do you think is overused right now?

At the end of the day and basically.

How would you explain your profession to a child?

We work together to tell a story truthfully and clearly so that many people can understand it and understand each other, and live better lives together.

What did you have to learn the hard way?

It takes constant observation and a lot of experience to understand what makes people tick and the dynamics of leading organizations and groups.

What do you sing or hum when you're alone?

ABBA songs, Broadway tunes--anything that inspires me in a given situation, like "Here I Am" and "Put Your Hand in the Hand."

If you could choose another profession, what would it be? …

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