Magazine article Marketing

Review of the Year 2010: Customer Publishing Leagues

Magazine article Marketing

Review of the Year 2010: Customer Publishing Leagues

Article excerpt

Customer publishers took a hit last year as brands in all sectors reined in their budgets.

Yet the outlook is positive, with agencies reporting increased pitch activity and a willingness to innovate Last year proved tough for the UK's customer publishers, and the league tables for the industry show some marked drops in turnover. As the recession hit home, significant declines were reported across the board, including big-name agencies such as John Brown Media Group and Redwood.

There are now, however, glimmers of hope. While pitch activity has not yet recovered to the levels of 2007-08, it is clearly on the increase Brands are showing greater interest in the production of branded content, which is, of course, what these publishers specialise in providing; and for all the pain of last year, customer publishers did not suffer the same dive in profits as their consumer counterparts.

CUSTOMER PUBLISHING AGENCIES 1-10

  Rank    Agency           Turnover    Turnover     % Staff Print Online
09   08                        2009        2008  chng         (%)    (%)
                           (pounds)    (pounds)

1    1    John Brown
          Media Group    46,263,797  55,126,465 -16.1   217    96      4
2    2    Ten Alps
          Communications 43,380,195  44,770,661  -3.1   373    84     16
3    3    Redwood
          Publishing     34,431,232  42,261,254 -18.5   240    75     25
4    5    Publicis
          Blueprint      28,182,752  25,070,000  12.4    68    75     15
5    4    Seven Squared  23,704,000  28,241,000 -16.1   159    94      6
6    7    Haymarket
          Network        23,236,000  23,489,000  -1.1    94    89     11
7    9    Ink            21,693,000  20,822,000   4.2   276   100      0
8    6    Redactive
          Media Group    17,000,000  24,000,000 -29.2   125    87     13
9    n/a  Cedar          15,509,557  23,296,666 -33.0    84    90     10
10   10   River          14,088,697  20,422,812 -31.0    85    98      2

Rank  Rank   Agency
09    08
1     1      John Brown Media Group
             Founded 1987. Privately owned. Chief executive Andrew
             Hirsch. 94% consumer, 4% B2B, 2% internal. Clients include
             John Lewis, Orange, RBS. Member APA.
             www.johnbrownmedia.com
2     2      Ten Alps Communications
             Founded 1970. Privately owned. Chief executive Adrian
             Dunleavy. 12% consumer, 84% B2B, 4% internal. Clients
             include Association of Optometry Practitioners, Road
             Haulage Association, Women's Institute. … 
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