Magazine article American Libraries

Less Ink, More Words

Magazine article American Libraries

Less Ink, More Words

Article excerpt

With this issue, American Libraries print moves permanently to bimonthly publication. Monthly print as a viable delivery vehicle for anything that can be called "news" is clearly limited, and publishing to the web allows for faster and more flexible dissemination and is a general industry trend. Although manufacturing and postage costs are certainly a factor in the decision to produce fewer print issues, advertising has also seen a sharp decline over the past year and we have heard from many readers calling for a no-print option in their membership profile.

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Moving to web -first publishing in the Drupal content management system has enabled AL to deliver more content faster and at lower cost than ever possible--electronically. American Libraries Direct provides a weekly aggregation of ALA news and news from around the country and the world. In 2011, we have scheduled six bimonthly print issues and four quarterly digital supplements. Timing and mailing will be orchestrated to coincide with the dates of ALA's Midwinter Meeting, Annual Conference, and other major events.

The monthly combined total content delivered to readers through AL Direct is already greater than the total ever published in print. With few exceptions, AL content is currently being published to the web first and then selectively collected or revamped for print. Some articles will appear as web extras, others will appear in the digital supplements. In-depth interviews will generally be excerpted for print and appear in full online. …

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