Magazine article Marketing

Marketing Moment: New Pub Drinks Measures

Magazine article Marketing

Marketing Moment: New Pub Drinks Measures

Article excerpt

- What is going on?

Fancy a schooner after work? Remember the phrase, because it could soon become as common as an invitation to meet over a pint.

The Department for Business, Innovation & Skills has announced plans to relax the UK's strict rules regarding sales of alcohol in the on-trade by introducing a series of new measures.

For the first time, wine will be available in a mini-dose of less than 75ml, while bar staff will also be able to serve an Australian-style 'schooner' of beer or cider with a capacity of 425ml, or two-thirds of a pint.

- Why make the changes?

This is part of a broader drive to cut red tape: the government similarly plans to get rid of rules regulating the size of unwrapped bread, for example.

Science Minister David Willetts said that while consumers are keen to retain fixed measures, many would prefer the option to drink something smaller than a pint, as well as being able to sample a wine before buying a full glass. …

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