Magazine article ADWEEK

Men's Lifestyle/fitness/outdoor

Magazine article ADWEEK

Men's Lifestyle/fitness/outdoor

Article excerpt

NEW YEAR, NEW PLATFORM: For the past eight years, Hearst's Esquire has brought its men's lifestyle sensibility to life with its Ultimate Bachelor Pad, but this year it brought the concept to the big screen by teaming up with the DIY Network to create a one-hour special around the platform. The special aired Jan. 6 and Esquire's January issue included a multipage story on the 9,000-square-foot Hollywood Hills home. Elsewhere, a pickup in automotive advertising is helping boost the category. Bonnier Corp.'s Field & Stream and Outdoor Life will see a lift in their February issues from a 28-page insert from Dodge.

Men's Lifestyle/Fitness/Outdoor

                              ISSUE        CURRENT   ISSUE DATE
                               DATE         PAGES    LAST YEAR

Details (11)                NOT REPORT
Esquire                      January         47.92     January
Field & Stream (11/D)        Dec/Jan         64.19     Dec/Jan
Flex (13)                    January        197.68     January
GQ                           January         29.42     January
Maxim                     DID NOT REPORT
Men's Fitness (10/D)         Dec/Jan         61.81     Dec/Jan
Men's Health (10)            January         72.95     January
Men's Journal (11/A/D)       Dec/Jan        148.43     Dec/Jan
Muscle & Fitness (13)        January        129.26     January
Outdoor Life (10/D)          Dec/Jan         53.20     Dec/Jan
Outside (11/A)               January         38.79     Jan/Feb
Playboy                      January         36. … 
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