Magazine article Marketing

Marketing Mole: Travelodge - We'll Call You

Magazine article Marketing

Marketing Mole: Travelodge - We'll Call You

Article excerpt

Mole always finds January a bit of a pecuniary struggle, but with Travelodge advertising pounds 19 rooms, even we felt a stay in London was affordable.

Travelodge: Good morning, Travelodge, which hotel can I book for you?

Mktg: Hi, I'm calling because I'm travelling down to London and I wanted to take advantage of your pounds 19 for one night offer. But there don't appear to be any rooms available for pounds 19 in any of your London hotels for the entire year.

Travelodge: I think London is exempt from these pounds 19 rooms. You get saver rates in the London hotels, but they're not going to be from pounds 19, I'm afraid.

Mktg: So London is actually exempt?

Travelodge: It looks like it, yeah. We don't have any pounds 19 rooms on our system for London, anyway. To be honest, I've never heard of pounds 19 saver rooms in London. Maybe on the outskirts, but certainly not in London.

Mktg: So why is that information not highlighted?

Travelodge: Maybe it should be, but I would recommend you send an email to customer services if you have any issues regarding that. …

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