Magazine article Management Today

You Live and You Learn: Edwina Dunn, Co-Founder and CEO of Tesco Clubcard Pioneer Dunnhumby

Magazine article Management Today

You Live and You Learn: Edwina Dunn, Co-Founder and CEO of Tesco Clubcard Pioneer Dunnhumby

Article excerpt

I was a tomboy as a child.

When I was six, I wanted to be a truck driver. The open roads, big rigs, the lights - I thought it was terribly glamorous.

I met my husband (Clive Humby) on my first day at work in 1980. When he resigned after nine years, I was fired 10 minutes later. For three months we had an injunction put on us, which meant we couldn't work. It was very scary, as we had a huge mortgage.

Being sued by our ex-employer was the best and worst of times. It's how you recover from those bleak moments that gives you the impetus to convert a potential disaster into something extraordinary.

There aren't as many incentives for entrepreneurs today. We started the business in the 1989 recession and there was lots of support, but now the tax system for entrepreneurs is worse than it's ever been.

Clive and I are strong opposites. He's very numerate, while I create the teams and build the workforce. I also negotiate with the retailers Retailers are really tough negotiators - but I love a challenge. …

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