Magazine article Marketing

Facebook Signs Mazda to High-Value Deals Trial

Magazine article Marketing

Facebook Signs Mazda to High-Value Deals Trial

Article excerpt

Car-maker is first to test location-based scheme for big-ticket transactions.

Mazda has tied up with Facebook to find out whether location-based marketing can help sell high-value items.

The car manufacturer is one of the first tranche of brands to sign up to Facebook Deals, the social-networking site's mobile scheme that rewards users for 'checking in' at retail partners.

Starbucks, Yo! Sushi and Benetton are among other partners for the scheme, which launched in London on Monday, but Mazda is the only one experimenting with transactions of more than pounds 1000.

It aims to use Facebook Deals to sell 100 of its MX-5 model before 7 March, in what is being viewed as a test case for the sale of high-value items.

Consumers can obtain a 20% discount by checking in at one of five participating UK dealers. Mazda intends to drive footfall by entering participating Facebook users into a competition to win the use of a Mazda MX-5 Miyako Special Edition for five months. …

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