Magazine article Marketing

Brand Manager of the Week: Suzannah Kwok, Vice-President, London Chinatown Chinese Association

Magazine article Marketing

Brand Manager of the Week: Suzannah Kwok, Vice-President, London Chinatown Chinese Association

Article excerpt

- What three words describe you?

Fiery, relentless, bonkers.

- How would you define marketing?

It's about pulling together all the businesses and stakeholders in the London Chinese community and creating a homogenous entity that speaks credibly on behalf of all.

- What advice would you give someone starting their marketing career today?

Be bold, seize any opportunities and don't be afraid to take risks.

- What was your first job?

I'm a trained lawyer and spent six years working as one.

- What attracted you to your current job?

I'm British-born, first-generation Chinese, and am passionate about raising awareness of Chinese culture, and fostering links between people in the UK and China.

- What was your finest hour?

Securing a commercial partnership with Paramount Pictures for this year's Chinese New Year event in less than a fortnight.

- What would you be if you weren't a brand manager?

Probably a full-time fundraiser.

- If you were a brand, what would you be and why?

Ronseal - it does what it says on the tin.

- What is your favourite slogan?

If you can't be a good example, you'd best be a terrible warning. …

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