Magazine article USA TODAY

Workplace Campaigns Can Spur Increase

Magazine article USA TODAY

Workplace Campaigns Can Spur Increase

Article excerpt

Face-to-face workplace interactions may be the best way to educate and encourage people to consider becoming organ donors, according to research from Purdue University, West Lafayette, Ind. "Workplaces are a key location for people to learn about health and wellness issues, but how information is distributed in this setting can make a difference for sensitive health topics such as organ donation," contends Susan E. Morgan, professor of communication. "We found that people who had a chance to discuss the topic and their misgivings with others were more likely to sign up compared to those who just read about organ in a brochure distributed at their workplace."

Morgan and her research team coordinated campaigns for organ donation through the New Jersey Workplace Partnership for Life project with on-site visits from organ procurement staff.

"Interpersonal interactions are valuable because the staff is able to address people's misgivings or any confusion about the process, and the on-site visits create a bit of a spectacle because they also set up a display that includes an organ donor quilt and other items that helped spark conversation," Morgan relates. …

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