Magazine article People & Strategy

Neuroleadership-More Than Another Leadership Framework

Magazine article People & Strategy

Neuroleadership-More Than Another Leadership Framework

Article excerpt

It is a cold and rainy winter day. I am in the process of designing a new leadership program. I experience the frustration of more than 60,000 leadership books. I decide to go a different route: Design a change program with the "learner's brain in mind"--by combining deep emotional moments that require peak attention from participants and finally bring participants to generate their own insights and takeaways. No frameworks, no preselected leadership skills participants should memorize.

Neuroscience has started to impact leadership development and it will further shape it. NeuroLeadership is more than a framework. It influences entire training designs and approaches--on multiple levels:

1. The Value of Leadership Programs: The data neuroscience is providing is certainly the meat for rationalizing investments into people development. It helps to stop the myths around leadership development and adds data to the rumors about human behavior. It will help to sell the value of leadership programs. NeuroLeadership links changed behaviors to business results--with data and metrics.

2. Training Design and Investment: Remembering one of the key insights about the brain, that no two brains are alike, will help to shape training and coaching toward positive change. By considering key factors like Attention, Generation, Emotions and Spacing (AGES-Model), we can design programs that will radically change the nature of training for both facilitators and participants. It offers chances to reduce costs for training. We already have first indicators that the average cost structure will change dramatically: From spending almost 50 percent of training costs on travel and accommodation towards spending more than 80 percent on real learning.

3. Understanding Fundamentals of How the Brain Works: Explaining the core functions of the brain to participants (and I am really talking about the core) will help drive the changes in people further. …

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