Magazine article Marketing

Marketing Mole: We'll Call You - Greggs

Magazine article Marketing

Marketing Mole: We'll Call You - Greggs

Article excerpt

All right-thinking mammals enjoy a pastry; Mole has a particular love of pasties.

But now that Greggs can no longer call its pasties Cornish, what else will it change?

Greggs: Good morning, Greggs customer care, how can I help?

Mktg: Hi, I've heard you're not able to call your pasties 'Cornish' any more and I'm quite concerned. Will you still be selling them?

Greggs: Yeah, we just need to change the name.

Mktg: OK. Once you change the name, will you be changing the pasty itself at all?

Greggs: We're not changing anything about them, it's just we'll have to change the name because they're not made in Cornwall. But nothing about the pasty itself is changing.

Mktg: What will happen if I slip up and ask for a 'Cornish pasty'? I would hate to get anyone into trouble.

Greggs: No. I think it's just that the shop display will not be able to take the name 'Cornish pasty' any more, but the people in the shop will know what you mean if you say 'Cornish pasty'.

Mktg: Will they still be referred to as Cornish pasties in your Cornwall stores?

Greggs: No. They're not necessarily made in Cornwall. If we made them there, we could.

Mktg: I see on your Facebook page you're appealing for name ideas. …

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