Magazine article CRM Magazine

The 2011 CRM Service Awards

Magazine article CRM Magazine

The 2011 CRM Service Awards

Article excerpt

ANY CUSTOMER STRATEGIST knows that good customer service goes a long way to improving customer retention and revenue. It can positively influence customers' views of a company's brand, their confidence in the organization, and their willingness to recommend it to a family member, a friend, or a colleague.

What is good customer service? Many experts agree that consistently delivering positive customer experiences across multiple channels is the hallmark of success. However, when considering all of the people, processes, and technologies needed to achieve that goal, the path to success can be daunting.

Fortunately, every year innovative customer service vendors and practitioners are up for the challenge. And, their efforts often yield creative ways to meet and even exceed ever-shifting customer demands by using some of the latest technologies, services, and strategies available to them.

Our eighth annual CRM Service Awards honor this year's best customer service companies and initiatives by showcasing the top vendors in each of seven Service Leader categories, four Rising Stars with innovative approaches to customer service, and four impressive CRM implementations worthy of the CRM Elite award. …

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