Magazine article New Zealand Management

As I See It: Mitchell Pham; AugenASIA's International Development Director Mitchell Pham Ponders How New Zealand Can Engage More Actively with Asia

Magazine article New Zealand Management

As I See It: Mitchell Pham; AugenASIA's International Development Director Mitchell Pham Ponders How New Zealand Can Engage More Actively with Asia

Article excerpt

What's New Zealand's next major challenge?

If we want to build a prosperous New Zealand, the majority of our economic development work will have to be done overseas. One of our most significant challenges as a country is that, offshore, we're still recognised mainly for our strengths in tourism, agriculture and other primary industries.

We're not yet seen as having strengths in technology innovation, hi-tech or clean/green tech industries. Nor are we recognised for our ability to provide high-end services, such as banking, finance or insurance, which involve in-depth domain knowledge.

The bigger challenge is that New Zealand is currently not seen as a country of high relevance to the rest of the world. This is partly because of our geographic location and the size of our country, our population and our economy. But, more significantly, it's because of our low level of presence and engagement in what's going on in the main hubs of activity around the world, especially Asia. …

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