Magazine article American Banker

Girl Scouts Boost Mobile Card Use for Cookie Sales

Magazine article American Banker

Girl Scouts Boost Mobile Card Use for Cookie Sales

Article excerpt

Byline: Stephanie Bell

The Girl Scouts are demonstrating there is nearly as much variety in their mobile payment acceptance choices as there is in their cookie selection.

The Girl Scouts of Ohio's Heartland Council has begun using AppNinjas Inc.'s Swipe Credit Card Terminal for iPhone to accept credit and debit card payments, making it the third group using a mobile card reader for cookie sales. AppNinjas' technology is also the third option being tested by the Girl Scouts. The deal was announced March 9.

The Girl Scouts of North East Ohio and the Girl Scouts San Diego in February announced plans to use other mobile readers.

The Heartland Girl Scout troops will use the AppNinjas devices through the end of this month.

"We believe [using a mobile card reader] will help make cookie buying easier for consumers when we are selling the cookies at booths in retail locations this month," a spokeswoman said. "Accepting cash or checks may be a barrier for some consumers, as most consumers pay for everything using cards, and it alleviates any potential bad debt we may get from accepting bad checks."

After the individual troops delivered their initial cookie orders at the end of February, many members still had cookies left over. They will sell those at retail points and major events, she said. And because consumers now may use their cards to buy cookies, which cost $3.50 per box, many likely will buy more than one box, the spokeswoman said.

AppNinjas' reader normally costs $80, but it donated 25 readers and the associated application because the Girl Scouts are a nonprofit organization and are only testing the device, the spokeswoman said. …

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