Magazine article Marketing

Brand Manager of the Week: Rob Oakley, Brand Manager, Kettler GB

Magazine article Marketing

Brand Manager of the Week: Rob Oakley, Brand Manager, Kettler GB

Article excerpt

- Describe yourself in three words.

Ambitious, imaginative, level-headed.

- How would you define marketing?

Effectively communicating to a targeted audience in a way that engages them to spend their wages on Kettler products.

- What would you be if you weren't a brand manager?

Singer/songwriter (marketing is my back-up plan).

- What advice would you give someone starting their marketing career today?

Work very hard, understand business as well as marketing, don't be afraid to voice your opinion.

- What attracted you to your current job?

Great products and concepts, with endless marketing opportunities.

- What was your first job?

I worked in a pickle factory.

- How did you get your first job?

Friend of a friend.

- What hobbies do you have?

I play guitar and piano; occasionally play at open-mic nights and weddings. I also embarrass myself on the football pitch once a week.

- What makes you angry?

Rudeness, and the Meerkat. Or people impersonating the Meerkat.

- If you weren't you, who would you be? …

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