Magazine article USA TODAY

Americans Plan to Give More to Charity

Magazine article USA TODAY

Americans Plan to Give More to Charity

Article excerpt

For the first time since the Great Recession began, Americans indicate that they are more likely to increase their giving to charity than decrease it, according to the annual Dunham & Company Philanthropy Survey conducted by Wilson Research Strategies. Compared to 2010, there is a 29% surge in households that say they plan to increase their giving in 2011, a 20% jump in those who assert their giving will stay the same, and a 48% drop in the number of households that admit they will decrease their giving. Overall, 18% proclaim they plan to increase their giving in 2011.

"This year's study is very good news for charities," proclaims Rick Dunham, president and CEO of Dunham & Company, which assists charitable organizations worldwide with their fundraising, marketing, and media strategies. "After three years of Americans indicating a weakening support for charities, it is very encouraging to see such a significant jump in planned giving, but I must say I am concerned with the potential impact on charities should Congress move to eliminate the charitable tax deduction as part of tax reform. …

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