Magazine article Management Today

Decisions: Tim Mead, Yeo Valley, CEO of the Organic Dairy

Magazine article Management Today

Decisions: Tim Mead, Yeo Valley, CEO of the Organic Dairy

Article excerpt

MY BEST ...

Another very important decision was in 1994 when the Milk Marketing Board - which dairy farmers had to sell their milk to - was disbanded This meant that farmers had to find people to buy their milk, so we helped a group of organic farmers to set up the Organic Milk Suppliers Cooperative (OMSCo). This undoubtedly helped facilitate the growth of the organic milk market to the size it is today. In 1994 there were only five million litres of organic milk produced a year - now there are more than 400 million.

MY WORST ...

I can be impulsive about things. We bought some farmland on top of the Mendip Hills in 1998. When you buy land, you always try to buy really good land - the depth of the soil and the type of soil are very important. It was just in the right place at the right time and there was no telling me I shouldn't. But it turned out the land wasn't in a great state and it's taken us quite a lot of time to build up the fertility. …

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