Magazine article Marketing

Brand Manager of the Week: Anja Weise-O'Connor, Brand Manager, Jose Cuervo

Magazine article Marketing

Brand Manager of the Week: Anja Weise-O'Connor, Brand Manager, Jose Cuervo

Article excerpt

- Describe yourself in three words.

Passionate, straight-talking, positive.

- What would you be if you weren't a brand manager?

I'd own a club for people who just want to be themselves. There is too much in society about what you are and not who you are.

- What attracted you to your current job?

The fact that Jose Cuervo is still family-owned after more than 250 years - hard to find these days. You just have a different vibe in the team, it's like a big family. We are creating a new chapter in Cuervo's history and I love being part of it.

- What was your first job?

Marketing assistant at Wella, working on temporary hair colour for teenage girls. That was a lot of fun. I took an apprenticeship with Wella in Germany and applied for a six-month secondment to the UK. I got it, worked my socks off and was offered a job after three months.

- What hobbies do you have?

I love good food and drinks, and am trying to visit every country before I die.

- What makes you angry?

Moaning and pessimism. You could argue I am a bit naive, but I like to see the good side.

- What's your favourite holiday destination? …

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