Magazine article Marketing
Audi Blazes Trail in UK Internet-TV Advertising
First pre-roll ads to run through TV apps, promoting the A7 Sportback model.
Audi, the luxury car brand, will be the first advertiser to run a video ad campaign on internet-connected TVs in the UK.
Pre-roll ads for the A7 Sportback will be shown to viewers watching videos via internet-enabled TVs through Woomi, a company that specialises in advertising and content on internet-connected TVs.
The campaign, negotiated by WPP media agency MediaCom and video-ad network Smartclip, will make available an Audi channel through connected TVs, with content similar to that on the Audi.tv website.
Internet-connected TV apps, which enable viewers to watch on-demand content through their TV without the need for a pay-TV subscription, have never carried pre-roll ads in the UK before.
'Audi is always looking for cutting-edge ways to launch vehicles and we are delighted to be the first manufacturer to embrace this new and exciting platform,' said Eve Tyers, national communications manager at Audi UK.
The development comes as major manufacturers look for ways to increase consumer awareness of the technology. …