Magazine article Editor & Publisher

Color Me Sold: Painted News Racks Are a Hit for Sacramento News & Review

Magazine article Editor & Publisher

Color Me Sold: Painted News Racks Are a Hit for Sacramento News & Review

Article excerpt

NEWS RACKS ARE AN OFTEN-NEGLECTED necessity OF the distribution chain, but one alternative weekly in Northern California has managed to turn them into works of art--and consumers are responding.

[ILLUSTRATION OMITTED]

Jeff von Kaenel, president/CEO of Sacramento News & Review, said the idea began several years ago as a local art show by a collective of 20 artists. "They loved it," be said. "I really think it gave them a unique opportunity to work on a 'canvas' that was totally different from anything they've done before."

The first 20 racks went out on the street, but didn't garner much attention. At the time, the cost of a single news rack was around $150, so large-scale implementation just wasn't in the budget.

[ILLUSTRATION OMITTED]

With the economic downturn came a drop in the price of news racks, and once they fell to within SN&R's price range, von Kaenel jumped on the opportunity to rekindle the project, and offered a rack to any local artist who wanted to work on one. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.