Magazine article Art Business News

It's Time to Recharge Your Art Batteries

Magazine article Art Business News

It's Time to Recharge Your Art Batteries

Article excerpt

Going to Artexpo New York? Well, if you're not, you should. If you're a serious gallery looking for the very best, the very latest art out there to bring to your customers, you should. If you're interested in positioning your gallery as a local art expert, you should. If you want to keep your finger on the pulse of the art industry, you should. If you want to network with the key artists, publishers and gallery owners, not only in the U.S., but from around the world, you should.

Is it harder to go to a show these days? Sure. First, there's the whole "who's going to mind the store?" thing. How can you afford to spend that kind of time away from the gallery? After the time, of course, there's the cost concern. There's the cost of getting there, the cost of staying there, the cost of ... well ... of being in New York. And that's not even mentioning the still limping economy and those pat-downs from those TSA agents at the airports.

[ILLUSTRATION OMITTED]

There are two main reasons you should go, without question. First, there's no replacing the social networking you can do at a show. Talking to artists, agents, publishers or others via email or phone is convenient, to be sure. But even in today's modern age of Twitter and Skype, there's no replacing the human element. Making connections with people is what business is all about, whether that's when you're the customer or when you're the seller. Looking at a real person face to face, eye to eye, speaking to then, seeing their personalities, that's something that the internet can't (yet) replace. …

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