Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Jennelle Tilling, Vice-President of Marketing, UK and Ireland, KFC

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Jennelle Tilling, Vice-President of Marketing, UK and Ireland, KFC

Article excerpt

- The first link is to Brand Republic's search page for 'Jennelle Tilling'.

- The second link is to Brand Republic's search page for 'KFC'.

- The third is to Tilling's LinkedIn profile; the fourth to a story in The Guardian from 2008 about KFC's 'Finger Lickin' Good' campaign.

- The final result is a link to a Marketing Week story on KFC introducing health leaflets.

Verdict: Tilling's first two links are good and show that she has been quoted several times in the past year in the marketing press and featured in an in-depth profile in Marketing.

Action: Tilling could do with some more recent coverage. Although good, much of her press is dated, such as The Guardian article from 2008. She also needs to refresh her LinkedIn profile to include a bit more detail on her current and past responsibilities.

'Jennelle Tilling' - search - search results from Brand Republic

In the, perhaps, idealised view of Jennelle Tilling, KFC's top UK marketer, ... KFC's marketing chief, Jennelle Tilling, can link the company's ...

www.brandrepublic.com/.../%22Jennelle%2520Tilling%22/ - Cached - Similar

'KFC' - search - Campaign - search results from Brand Republic

KFC's marketing chief, Jennelle Tilling, can link the company's ...

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