Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Doug Bewsher - Chief Marketing Officer, Skype

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? Doug Bewsher - Chief Marketing Officer, Skype

Article excerpt

- The first link is a post to the Skype blog.

- The second leads to a story on the Skype website about Neal Goldman's appointment.

- The third link is to a profile of Bewsher on the Skype website. The fourth is to his profile on Brand Republic.

- The fifth link is to a CNET News story on Bewsher's appointment.

Verdict: More than half of the links lead to Skype's website, which builds Bewsher's association with the brand, but isn't outwardly focused content. Coming at the end of Skype's most newsworthy week, one would expect to see its chief marketing officer commenting on at least a few big stories.

Action: Bewsher should comment on key stories, such as the acquisition of Skype by Microsoft. His LinkedIn profile is low-ranking; he should populate it with more information about his role at Skype.

Skype - The Big Blog - Advertising in Skype

7 Mar 2011... Maybe they're very old, or maybe they're very new. Doug Bewsher... The Skype experience is paramount and we are committed to learning as we...

http://blogs.skype.com/en/2011/03/advertising.html

Skype Appoints Neal Goldman as Chief Legal and

Regulatory Officer...

17 May 2010... In June, Neal Goldman will join as Chief Legal and. …

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