Magazine article Marketing

Marketing Mole: We'll Call You - Groupon

Magazine article Marketing

Marketing Mole: We'll Call You - Groupon

Article excerpt

Mole saw a great deal on Groupon, but is concerned that the site's ads might be misleading after reading that some of them have been banned by the ASA.

Mktg: Hi, I have seen a few reports about some misleading ads on Groupon. How do I know they are not misleading?

Groupon: Have you bought anything from Groupon yet?

Mktg: No, not yet as I am a bit worried.

Groupon: Sometimes there is a discrepancy between what Groupon advertises and what a partner will tell you when you call them. The best advice I have for you is, if there are problems, you can contact us. You have seven working days to get a refund and if we find out a partner hasn't honoured what they say they would, we will refund you. We would never say you can't have your refund.

Mktg: What are you doing to make sure this sort of thing doesn't happen again?

(Marketing's call is cut off. Calls back and waits five minutes to be put through.)

Mktg: (Repeats enquiry.)

Groupon: Can I have your email address?

Mktg: I just want to speak to someone about what Groupon is doing to stop misleading ads on the services.

Groupon: Are you talking about a particular deal?

Mktg: None in particular. I am worried the deals are not going to be what they say they are. …

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