Magazine article Marketing

PepsiCo Reshuffle Puts Gatorade Drive to Fore

Magazine article Marketing

PepsiCo Reshuffle Puts Gatorade Drive to Fore

Article excerpt

PepsiCo has carried out a marketing reshuffle, shifting its Quaker Oats UK marketing director Hayley Stringfellow to the role of marketing director for Gatorade and sports nutrition UK and Ireland.

Stringfellow moves from her role as marketing director at Quaker and Snack A Jacks. There, she was responsible for propelling the Oat So Simple porridge range to become the UK's fifth-biggest cereal brand, most recently launching Quaker Oat So Simple Pots.

She will report directly to Andy Williams, senior vice-president and general manager, franchise centre of excellence and sports nutrition. She will oversee the planned UK push of the Gatorade sports-drink brand, while developing the company's sports-nutrition platform in the UK market.

Prabha Cheemalapati, the previous marketing director for Gatorade in the UK, will continue in the role of marketing manager for hydration and energy. The identity of the replacement marketing director for Quaker and Snack A Jacks is yet to be confirmed.

Stringfellow's appointment follows PepsiCo's rebranding of Gatorade to 'G', as part of a drive to gain interest from athletes and active consumers, while building its global brand identity. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.