Magazine article Marketing

Brand Manager of the Week: Cara Laing, Brand Manager, Bowmore

Magazine article Marketing

Brand Manager of the Week: Cara Laing, Brand Manager, Bowmore

Article excerpt

- Describe yourself in three words.

Ambitious, determined and loyal.

- What would you be if you weren't a brand manager?

I'm definitely a frustrated interior designer.

- What advice would you give someone starting their marketing career today?

Get as much work experience as possible, ideally client and agency-side It'll give you an excellent overview of both sides of the fence.

- What attracted you to your current job?

I work on dozens of projects from NPD to updating our Facebook page and regularly visit our distillery on the island of Islay.

I couldn't ask for more.

- What was your first job?

My first proper marketing job was as an ad exec for the Union Advertising Agency in Edinburgh.

- How did you get your first job?

I pestered the life out of the managing director until he finally agreed to meet me.

- What marketing trend is dominating your job at the moment?

Social media - I'm always updating our Facebook page to keep people interacting with us.

- What's your greatest ambition?

To do a skydive to overcome my fear of heights.

- If you were a brand, what would you be and why? …

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