Magazine article Marketing

Bookatable.com Rolls out First TV Campaign

Magazine article Marketing

Bookatable.com Rolls out First TV Campaign

Article excerpt

Restaurant-booking and deals website Bookatable.com is embarking on its biggest marketing push to date, in a drive to differentiate itself from rival services.

The site, which launched in 2007, is rolling out its debut TV ad, created by production company iCreate4, to promote the restaurant booking tools it offers.

The ad, which breaks this week, features an animated character struggling to book a table at a restaurant by phone. He then uses Bookatable's live booking and confirmation tool to make a reservation The ad ends with the character enjoying a meal with his wife.

The company will also use the campaign to introduce its strapline 'If you're eating out, Bookatable.com'.

The campaign will be supported by digital activity and a social-media competition. The site will give its fans on Facebook the opportunity to win restaurant-themed prizes by identifying when and where they have spotted the TV ad.

Village Green is handling the media planning and buying for the campaign. …

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