Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Havana Club cools it

Havana Club is launching an on-pack promotion to raise awareness of the brand's heritage. The Cuban rum brand has teamed up with London urban abstract artist Remi/Rough to turn three Smeg fridges into pieces of art. Consumers are being offered the chance to win the fridges and other prizes, including glass sets and pourers, with 40,000 promotional neck- tags on bottles of Havana Club Especial.

- Nissan shifts GB chief

Japanese car manufacturer Nissan has promoted its GB managing director, Paul Willcox, to its top European marketing role. Willcox will take up the position of senior vice-president, sales and marketing for Nissan in Europe from 1 July. He replaces Simon Thomas, who is leaving the manufacturer after 20 years to 'pursue a career outside Nissan' Willcox, who took up his current role in 2008, will be based at the company's headquarters in Switzerland. His replacement is yet to be appointed.

- Virgin eyes Rock

Virgin founder Sir Richard Branson has used Twitter to announce that he is looking to buy Northern Rock as part of plans to launch Virgin Money as a high-street bank.Chancellor George Osborne announced last week that the state-owned business would be sold back to the private sector. The Virgin boss tweeted: 'Northern Rock put on block by UK Government Virgin Money to look at figures to see if we can make them and Lloyds Branches stack up.'

- Kia's Picanto push

Kia has launched its biggest campaign of the year, in support of the latest variant of its bestselling Picanto model. The pounds 5m push, created by Hyundai's in-house agency, Innocean, and US agency David & Goliath, is running for 10 weeks across TV, cinema and print. The ads target young female drivers, and feature a pet cat carrying out unlikely feats, such as swinging from trees and scaring a dog. The campaign carries the tagline 'Small yet mighty' and emphasises the qualities of the modestly sized Picanto.

- Nevs' model offer

Modelling agency Nevs has created a 'Special bookings division' offering up-and-coming artists, such as rapper Chipmunk and Skins actors Sean Teale and Sebastian De Souza, for use by brands in marketing activity. The agency has previously provided models for brands such as Burberry, Abercrombie & Fitch, Marks & Spencer and Asos.com.

- Fox's saddles up

Fox's Biscuits is naming a racehorse after its Ambers range. Northern Foods, which owns Fox's, is leasing the horse through the Queen's trainer's stable with the aim of sparking fresh interest in the range, which launched earlier this year. Ambers, a two-year-old filly, will race on the flat this summer. The jockey will wear colours matching the Ambers packaging.

- Saha quits No 10

Rishi Saha, head of digital communications at 10 Downing Street, is leaving to join PR agency Hill & Knowlton as regional director. Saha will take up the position of regional director for Australia, the Middle East, Africa, and South and Central Asia from 1 August. Saha led the Conservative Party's digital campaign for the 2010 general election, overseeing strategy, content, technical develop-ment and communications.

- BK to sell Spam

Burger King is looking to introduce a Spam luncheon-meat product in Japan. According to reports, the fast-food chain will roll out a range of miniature burgers called BK Bites for the Japanese market, including Spam and BLT variants. …

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