Magazine article Marketing

Brand Manager of the Week: Bobbie Andrews, Marketing Manager, Cineworld

Magazine article Marketing

Brand Manager of the Week: Bobbie Andrews, Marketing Manager, Cineworld

Article excerpt

- Describe yourself in three words.

I'm told: logical, persistent, square-shaped.

- What would you be if you weren't a brand manager?

At school I was voted 'Most likely to be a bin man', but I would have probably been a lawyer, like my dad. Maybe I'd moonlight as a bin man.

- What attracted you to your current job?

Film. It's my passion outside work and I'm lucky to have a job in the industry I love.

- What hobbies do you have?

I'm currently ruining as many tunes on the guitar as possible.

- What's your favourite holiday destination?

New York - I love the attitude to life there, and we visited the US frequently when I was small.

- What makes you angry?

I don't like it when people take favours for granted. I'll do most things so long as it's appreciated.

- What languages do you speak?

I'm trying to learn Spanish as my better half is from southern Spain. I speak a little Welsh too.

- If you were a brand, what would you be and why?

I had to ask my friends this one. Apparently: Ronseal - 'does exactly what it says on the tin'.

- What is your favourite ever marketing campaign?

The HSBC airport jet-bridge campaign is fantastic. …

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