Magazine article Communication World

Shining Examples: The 2011 Gold Quill Awards Showcase the Best in Business Communication Today

Magazine article Communication World

Shining Examples: The 2011 Gold Quill Awards Showcase the Best in Business Communication Today

Article excerpt


The 2011 IABC Gold Quill Awards showcase the best examples in business communication from around the world and demonstrate how these communicators have met the exacting gold standard our judges seek.

Indeed, this annual international competition is the highest level of professional acknowledgment in business communication today. For more than 40 years, the Gold Quill Awards program has tested the work of professional communicators, from strategists to tacticians, and recognizes the best of the best.

This year, IABC received nearly 900 entries from 26 countries. Winners went through two rigorous rounds of judging by professional communicators, and in the end the international panel of judges awarded 34 Excellence Awards, 68 Merit Awards and one Student Award.

We congratulate all the winners for their outstanding achievements in the field of business communication.

For more information about the 2011 Gold Quill Awards, visit

about the judging

Entries are composed of two parts: the work plan and the work sample. They are judged on technical excellence, creativity and innovation, effectiveness in identifying and responding to an organization's or community's needs, the delivery of measurable outcomes, and the overall success of the project.

Judges score the above criteria on a scale of 1 to 7, which gives a weighted calculation for the criteria depending on the division. All entries scoring 5.25 and higher in the first-tier judging are advanced to second-tier judging. At the second tier, entries are judged again, separately, by different sets of judges called the Blue Ribbon Panel. The majority of Blue Ribbon Panel judges have been recognized for excellence in business communication; all of them meet as a group at IABC headquarters in San Francisco to select the winners. Any entry scoring between 5.25 and 5:74 receives a Gold Quill Award of Merit. Entries scoring 5.75 and above receive a Gold Quill Award of Excellence.

Division 1 * Communication Management

Category: Government Relations

award level: Excellence

* Fairness for Girls' Hockey

Roanne Argyle and Team

Argyle Communications


award level: Merit

* Driving for Quality Care


Schmidt Public Affairs

Alexandria, Virginia

* Living the Australian Government's Social Inclusion Agenda

Catherine Ellis

Parker & Partners, The Bell Shakespeare Co.


Category: Community Relations

award level: Excellence

* Bleed Green: A Life-Saving Community Partnership

Bonnie M. Monteith

Canadian Blood Services

Calgary, Alberta

* Koper for SOS

Vita Kernel

Studio Kernel, d.o.o.

Koper, Slovenia

award level: Merit

* Need More Doctors Multimedia Advertising campaign

Lynn Barter, ABC

Newfoundland and Labrador Medical Association

St. John's, Newfoundland

* Making Sure We Count: South Carolina's 2010 Census Campaign

Michael Sponhour, ABC

S.C. Budget and Control Board

West Columbia, South Carolina

Category: Customer Relations

award level: Merit

* Duke Energy Free CFL Giveaway

Cheryl Robinson

Duke Energy

Charlotte, North Carolina

* A Clear Language Strategy to Support Customer Service

Janice Siekawitch

Saskatchewan Workers' Compensation Board

Regina, Saskatchewan

* Powering the Future Advertising Campaign

SaskPower Corporate Relations

Regina, Saskatchewan

Category: International Communication

award level: Merit

* Social Media for Social Inclusion

Bent Sorensen

European Training Foundation

Turin, Italy

Category: Media Relations

award level: Excellence

* Maple Leaf: For the Love of Bacon

Alison George, Mackenzie Keller and Daniel Tisch

Argyle Communications, Maple Leaf Foods


* Evocities Regional Relocation Campaign

Susan Redden Makatoa



* Gautrain Media Relations

Barbara Jansen, Ph. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.