Magazine article Marketing

Brand Manager of the Week: Dearbhla MacFadden, Brand Manager, JML Group

Magazine article Marketing

Brand Manager of the Week: Dearbhla MacFadden, Brand Manager, JML Group

Article excerpt

- Describe yourself in three words.

Ambitious, enthusiastic, optimistic.

- What would you be if you weren't a brand manager?

I would own a cupcake shop. Sadly, I am not a domestic goddess so I would hire a fantastic baker so I could drink tea and eat cake with my customers all day.

- What attracted you to your current job?

Working on innovative products every day and managing young brands with an exceptionally talented creative team.

- What hobbies do you have?

I love travelling and have just come back from Asia. During the week, I play tennis and do yoga. I also like to ski in the winter.

- What's your favourite holiday destination?

The south of France for amazing food, wine and sunshine.

- What makes you angry?

People who have a negative outlook on life.

- What advice would you give someone starting their marketing career today?

- Don't be afraid to take chances and ask questions. Work very hard, with a smile on your face, and make sure you understand the business strategy.

- What is your favourite ever marketing campaign?

I'm a big fan of integrated marketing campaigns. Last year's Old Spice work proves how successful traditional and social media can be together Irish brand Barry's Tea is also a great example of TV advertising, online and experiential campaigns creating synergy. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.