Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Anna Crona, Marketing Director, IKEA UK and Ireland

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Anna Crona, Marketing Director, IKEA UK and Ireland

Article excerpt

- The first link is to Crona's LinkedIn page.

- The next link is to a PDF of IKEA's press pack.

- The third link is to Crona's profile on Brandrepublic.com.

- The next link is to Mad.co.uk about Crona's appointment.

- The final link is also to Mad.co.uk and is about one of IKEA's ad campaigns.

Verdict: This is a good result, containing a range of different sources with information about Crona. Her LinkedIn entry allows her to put across her own story, the profile in Marketing shown on Brand Republic gives details about her role at IKEA and her life, and the PDF press pack allows IKEA to give its official line.

Action: The two cuttings from Mad.co.uk are from 2006 and 2007, so to achieve more recent coverage, Crona should make an effort to comment in the marketing trade press and on stories about retail.

Anna Crona-United Kingdom/LinkedIn

View Anna Crona's (United Kingdom) professional profile on LinkedIn .. Anna Crona's Overview. Current. Marketing Director at IKEA Ltd ...

www.linkedin.com/pub/anna-crona/5/3a3/721

Press Information - IKEA.com

8 Oct 2010 - through four IKEA kitchens to the track You'll Always Find Me In The Kitchen At. Parties' explains Anna Crona Director of Marketing at IKEA . …

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