Magazine article Marketing

Brand Manager of the Week: Cassie Gilbert, Brand and Sales Manager, the Weather Channel UK

Magazine article Marketing

Brand Manager of the Week: Cassie Gilbert, Brand and Sales Manager, the Weather Channel UK

Article excerpt

- Describe yourself in three words.

Tenacious, passionate, fun.

- How do you define marketing?

Creating the want/need factor and identity for a brand.

- What advice would you give someone starting their marketing career today?

Have passion and enthusiasm for what you do and always be willing to take advice.

- What attracted you to your current job?

Weather affects everybody in real time but is not always thought of as a marketing sector in the UK. I do what I love and take a fresh brand to market.

- What was your finest hour?

Jumping from a plane at 15,000ft.

- What would you be if you weren't a brand manager?

A criminal psychologist.

- If you were a brand, what would you be and why?

Lady Gaga. Strong, distinctive and fun.

- Do you have a marketing mentor?

I wish ...

- What is your all-time favourite slogan?

'Melt in your mouth and not in your hand' - Minstrels/M&Ms.

- What is your favourite ever marketing campaign?

T-Mobile - 'Life's for sharing'.

- What's your greatest ambition? …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.