Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Simon Morris, Chief Marketing Officer, LoveFilm

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Simon Morris, Chief Marketing Officer, LoveFilm

Article excerpt

- The first link pushes to the corporate blog on LoveFilm's own site.

- The second and third results are film reviews by Morris, also on the LoveFilm site.

- The fourth link is to a video interview with Morris on the BBC News site.

- The fifth is a feature on Morris on Inside Success.

Verdict: This is a great profile. Although there are few news stories, those that do appear are solid and detailed coverage. The film review content-creation idea on the LoveFilm site is innovative and helps bring the team closer to the brand's subscribers.

Action: Although the content is good, having three links to the company website is not necessary. Morris should aim to feature in more third-party media interviews, which will give him even greater credibility and exposure to a wider audience, as with the BBC clip.

The Team - LOVEFiLM

corporate.blog.lovefilm.com/who/the-team - Cached

In 1987, Simon Morris graduated from the European Business School, after which he began his professional career with the advertising agency Lintas Worldwide ...

Staff Review: The Getaway - LOVEFiLM

www.lovefilm. …

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