Magazine article ADWEEK

Network Pilots Back in a New York Groove: The Big Apple Sees Sharp Rise in TV Production in the Five Boroughs, Thanks to Procedural Drama Popularity and Some Attractive Tax Credits. Eight Pilots Filmed in New York Nailed Down Series Orders

Magazine article ADWEEK

Network Pilots Back in a New York Groove: The Big Apple Sees Sharp Rise in TV Production in the Five Boroughs, Thanks to Procedural Drama Popularity and Some Attractive Tax Credits. Eight Pilots Filmed in New York Nailed Down Series Orders

Article excerpt

A year after the studios serenaded the city with a Bronx cheer, New York is challenging Los Angeles' sovereignty as the center of the broadcast universe.

According to the New York City Mayor's Office of Media and Entertainment, a record 20 pilots were filmed in Gotham over the winter and spring, a striking figure when compared to the measly three shot in 2010. Of these, eight were given series orders. Boasting a slate of four new series produced in New York, procedural-happy CBS has taken a particular shine to the Big Apple. Queens' Silvercup Studios is home to all three of the network's fall dramas-A Gifted Man (CBS Television Studios), Person of Interest (Warner Bros. Television), and Unforgettable (Sony Television Studios)--while midseason NYPD drama The 2-2 is being shot in Manhattan.

Although it's set in Brooklyn's hipster enclave Williamsburg, the CBS comedy 2 Broke Girls is being shot in front of a live studio audience on Warner Bros.' Burbank lot. (But for site-specific curios like NBC's 30 Rock, network sitcoms are almost always shot in L.A.)

Also stopping traffic this summer is ABC's retro-chic trolley dolly drama, Pan Am. Produced by Sony's TV unit, this latest look back at the early '60s is shooting at Kaufman Astoria Studios in Queens and in various locations across the city. Greenwich Village has also been a favorite backdrop thus far; not only does Christina Ricci's character reside in the neighborhood, but bohemia's main drag, MacDougal Street, has served as a stand-in for a quiet via in Rome. …

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