Magazine article ADWEEK

More Series Get 13-Episode Short Orders

Magazine article ADWEEK

More Series Get 13-Episode Short Orders

Article excerpt

For years, Jeff Zucker was everyone's favorite pinata, and no one enjoyed smacking the former NBC Universal chairman around quite like CBS boss Les Moonves. The former wunderkind got his bell rung whenever he'd announce that the broadcast model was irreparably broken, a compulsion that escalated Moonves' Schadenfreude to dizzying heights.

As Late as this spring, Moonves took a jab at his former rival's faith. "When one of our competitors at another one of the major networks kept talking about 'the model's broken,' I said, 'No, no, no.... There's a difference between a failed programming executive and the model being broken,'" Moonves said in April.

Funny thing is, Zucker may turn out to be right after all. Escalating production costs and a steady decline in ratings have broadcasters doing a radical rethink of how they program prime time; as such, a number of new series will be chopped down from the standard 22-episode order to a more manageable baker's dozen.

Lifted from cable's tried-and-true 13-episode model, the streamlined format will be applied to some of the most hotly anticipated new series of the 2011-12 season. That includes what is easily the most expensive series on the grid--the 20th Century Fox TV/DreamWorks/Chernin Entertainment dino drama Terra Nova (the two-hour premiere episode cost a staggering $16 million), which will wrap its first season on Fox in December.

While executive producer Peter Chernin has said that they would be able to generate 22 episodes of Terra Nova, Fox already appears to have its midseason slate locked up. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.